What is the first rule of the marketing ? I know that rule. Just find out what people want to buy. If you've got something that people want to buy, marketing is a snap - you can be as lazy about marketing as you like, you'll still be a success. Is lazy marketing for you? Your success may take a little longer if you choose to go the totally lazy marketing route. Sometimes you don´t have a choice; you may have a fulltime job and want to start your own business. That's the message of lazy marketing: it's the scenic route to success. Enjoy the view.
Here are some ways to market your business.
Build up a Web site - Put up a Web site, or get someone to do it for you. Then forget about it. You won´t hear much for around six months, but once you get listed on the search engines, you'll start getting business.You can help the process along, by promoting your site, and by updating it regularly, but once it's up, and you're listed on the search engines, you can be as lazy as you like.
Make three phone calls a day - How long does it take to make three phone calls? You could probably make them in ten minutes.Who will you call? Potential clients, suppliers, people who are in the same business you're in. The idea is that you're shaking the trees. Once you start communicating, you'll move your business along.
Get in contact with two or three clients a day - Call, email or fax one client a day. You're not touting for business, you're just touching base. If you're a writer, this means send out one letter, query or proposal a day, every week day to your previous clients: that is, editors who've bought from you in the past.
Do what you enjoy - This is the ultimate lazy way to work, as well as to market. If you love what you do, it's not work. Make a list of marketing-related activities that are fun for you. Again, be creative about this. Maybe you like to interact with others. So why not start a business breakfast club in your area?
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